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In order to continue scaling the business, Najell is working on establishing separate companies for each market. This is an extremely comprehensive project where they are now building the group structure for intercompany together with Codeunit, including both e-commerce and physical stores.
In 2025, Codeunit launched a new integration connecting Shopify’s B2B platform with Business Central. Shopify B2B has been on the market for a few years, and when Codeunit built a tailored integration, several e-commerce businesses chose to transition to the platform.
Estrid is a Swedish shaving and beauty brand with millions of subscribers across Europe. As the company aimed to scale its operations further, Estrid transitioned to the e-commerce platform Shopify, a project that proved to be very complex. Handling millions of orders every year made it crucial to have a setup capable of managing financial reporting on large order volumes efficiently.