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A large part of STRONGER’s sales takes place online and the company is highly tech-driven. When they opened their first physical store in May 2025, it was crucial that all new systems were seamlessly integrated with the existing ones, to ensure minimal impact on all departments working in Business Central.
In order to continue scaling the business, Najell is working on establishing separate companies for each market. This is an extremely comprehensive project where they are now building the group structure for intercompany together with Codeunit, including both e-commerce and physical stores.
In 2025, Codeunit launched a new integration connecting Shopify’s B2B platform with Business Central. Shopify B2B has been on the market for a few years, and when Codeunit built a tailored integration, several e-commerce businesses chose to transition to the platform.