connect2​MaddenAnalytics

Are your planning teams forecasting from outdated data while stock and orders keep changing in Business Central? OmniConnect by Codeunit automates every data flow between Business Central and Madden Analytics — keeping your inventory planning platform current.

Built for retail and e-commerce planning teams, it eliminates manual exports and re-keying so planners always work from accurate, up-to-date data.

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What It Does

• Product Catalogue — Item records are pushed from Business Central to Madden Analytics with full attribute detail — SKU, EAN, brand, category, colour, size, and supplier — and Madden's product reference is written back to the Business Central item.
• Pricing — Sale, wholesale, cost, and supplier prices are synchronised from Business Central to Madden Analytics using a configurable mapping with wildcard support for price list codes.
• Inventory and Stock Levels — Stock balances per warehouse and unit cost prices are pushed to Madden Analytics whenever they change in Business Central.
• Purchase Orders and Receipts — Purchase orders are sent to Madden as they are created and updated, merging with existing records to preserve delivery history; receipts add confirmations, and deleted orders are cancelled or trimmed based on fulfilment state.
• Distribution and Consignment Orders — All stages of distribution and consignment activity are synchronised to Madden Analytics with duplicate detection to keep order history consistent.
• Sales Transactions — Order confirmations, shipments, invoices, return orders, and credit memos are pushed to Madden Analytics with store, market, currency, and line-level detail, with returns linked to their originating orders.
• Distribution Orders from Madden — When a distribution order is confirmed in Madden Analytics, a consignment order is created in Business Central and routed to the correct warehouses automatically.
• Purchase Orders from Madden — Purchase orders drafted in Madden Analytics are pushed to Business Central via webhook, populating order header and lines for buyers to review and confirm in their normal procurement workflow.

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Key Benefits

• Always-accurate product data — Every item change in Business Central is reflected in Madden Analytics automatically, keeping forecasting models current without manual exports.
• Real-time stock visibility — Inventory levels and cost prices are pushed to Madden as they change, giving planners an accurate view of stock across all warehouse locations.
• Intelligent order merging — Orders are merged with their Madden counterparts on every update, preserving delivery history and preventing data loss.
• Complete sales transaction history — The full sales lifecycle — orders, invoices, returns, and credit memos — is synchronised so Madden Analytics can report on sales performance accurately.
• Bidirectional order creation — Orders drafted in Madden Analytics reach Business Central in real time, closing the loop between planning and execution without re-keying data.

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OmniConnect Portal — included with your integration

Every integration comes with access to the OmniConnect Portal — giving you full insight into everything flowing between your connected systems. Get notified when something requires your attention, and correct data or resubmit failed transactions on the fly — all from a single interface.

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Built for your business

Need something more? OmniConnect connectors are continuously developed and extended based on customer feedback. If your workflow requires an integration or feature that isn't listed here, get in touch — we tailor our connectors to fit your business.